Privacy Policy

Last updated: 7 October 2026

Mirthuni Apparel Sourcing Service (“Mirthuni Apparel”, “we”, “us” or “our”) respects the privacy of website visitors, prospective buyers, customers, suppliers and other persons who communicate with us.

This Privacy Policy explains how we collect, use, process, store and protect personal information when you visit mirthuniapparel.com, submit an enquiry, communicate with us or interact with services used on our website.

Mirthuni Apparel Sourcing Service is a partnership concern based in Tiruppur, Tamil Nadu, India and is managed by Mr. Raghuraman Shantharam.

1. Business and Contact Information

Mirthuni Apparel Sourcing Service
41/121, Sixth Street
Amarjothi AS Nagar
Kangeyam Road
Tiruppur – 641604
Tamil Nadu, India

Email: enquiry@mirthuniapparel.com
WhatsApp: +91 9940675791
Website: mirthuniapparel.com

Questions concerning this Privacy Policy or the handling of personal information may be sent to the email address above.

2. Scope of This Privacy Policy

This Privacy Policy primarily applies to personal information processed through mirthuniapparel.com and communications arising from this website.

Mirthuniapparel.com forms part of an interconnected group of websites managed and maintained by Mirthuni Apparel Sourcing Service. Certain pages, product information, sourcing resources or navigation elements on mirthuniapparel.com may connect visitors to related websites and online properties, including:

massindia.in
tshirt.massindia.in
shop.massindia.in
fashionapparel.clothing
Mijoosh

These related websites may operate on separate domains or subdomains and may use different forms, cookies, analytics, e-commerce functionality, technical services or other website features.

Visitors should therefore refer to the privacy, cookie and other applicable notices provided on the particular website they are using.

A link from mirthuniapparel.com to one of these related websites should not automatically be interpreted as a link to an independent third-party business merely because it operates under a different domain or subdomain.

3. Personal Information We May Collect

Depending on how you interact with Mirthuni Apparel, we may collect information including:

your name;
company or brand name;
email address;
telephone or WhatsApp number;
country or business location;
information submitted through enquiry or contact forms;
garment and product requirements;
quantities, sizes, colours and other sourcing specifications;
fabric, GSM, construction and finishing requirements;
tech packs, reference images, artwork or other files voluntarily provided to us;
sampling, manufacturing, sourcing or shipping requirements;
correspondence and subsequent communications;
IP address;
browser and device information;
operating-system information;
referring website or page;
pages viewed and website interactions;
approximate geographic information;
website performance information;
cookie and consent preferences; and
other information voluntarily provided when communicating with us.

Please avoid submitting sensitive or unnecessary personal information through website enquiry forms.

4. How We Collect Information

Information may be collected when you:

submit an enquiry through mirthuniapparel.com;
use a Fluent Forms or Elementor form;
communicate with us by email;
communicate with us through WhatsApp;
provide a tech pack, artwork, specification or reference material;
request information about apparel sourcing or manufacturing support;
interact with website functionality;
manage cookie or consent preferences; or
browse the website while permitted analytics, performance and security technologies operate.

Certain technical information may be collected automatically by our website infrastructure and service providers.

5. Why We Process Personal Information

We may process personal information for purposes including:

responding to buyer and business enquiries;
evaluating apparel sourcing and manufacturing requirements;
reviewing product specifications and tech packs;
communicating about fabrics, sampling, quotations and potential orders;
providing requested information;
maintaining business correspondence;
coordinating legitimate prospective or existing business relationships;
operating and securing the website;
preventing spam, abuse and malicious activity;
measuring website traffic and performance;
understanding website usage;
identifying technical or usability problems;
improving website content and visitor experience;
maintaining appropriate business and legal records;
establishing, exercising or defending legal claims; and
complying with applicable legal or regulatory obligations.

For genuine buyer enquiries, Mirthuni Apparel normally aims to provide an initial response within 48 hours, although actual response time may vary according to the nature and complexity of the enquiry.

6. Website Enquiry Forms

Mirthuniapparel.com currently uses Fluent Forms and Elementor Forms for website enquiries.

When you submit an enquiry, information entered into the form is transmitted to us so that we can review and respond to your request.

Depending on the form, information may include your name, company or brand name, email address, telephone number, country, product requirements, quantities, fabric preferences and other information you voluntarily provide.

Submitting an enquiry does not by itself create a contractual relationship, constitute acceptance of an order or guarantee that Mirthuni Apparel can undertake a particular project.

7. Email and WhatsApp Communications

Visitors and buyers may communicate with Mirthuni Apparel through email and WhatsApp.

Information voluntarily supplied through those communications may be retained where reasonably necessary to respond to the enquiry, evaluate a project, maintain business correspondence or meet legitimate legal and business-record requirements.

Our published WhatsApp contact is:

+91 9940675791

Our enquiry email is:

enquiry@mirthuniapparel.com

8. Google reCAPTCHA

We use Google invisible reCAPTCHA on applicable website forms to help protect them from spam, automated submissions and abuse.

When reCAPTCHA operates, Google may process technical and interaction information necessary to evaluate whether an interaction is legitimate.

Google’s applicable privacy terms may apply to information processed through its service.

9. Google Analytics

Mirthuniapparel.com currently uses Google Analytics to understand website traffic and usage.

Depending on configuration and applicable consent requirements, Google Analytics may process information concerning:

website visits;
pages viewed;
website interactions;
referral sources;
browser and device characteristics;
approximate geographic information; and
related usage information.

We use this information primarily to understand website performance and improve our content and visitor experience.

Where applicable law requires consent for analytics technologies, their operation should respect the visitor’s applicable consent preferences.

Mirthuniapparel.com currently does not use:

Google Tag Manager; or
Google Ads conversion tracking.

10. Microsoft Clarity

Mirthuniapparel.com currently uses Microsoft Clarity to help us understand website interactions and identify usability issues.

Depending on configuration and consent requirements, Microsoft Clarity may process information concerning page visits, clicks, scrolling, navigation patterns, browser/device characteristics and related website interactions.

We use this information to evaluate and improve website usability and performance.

11. Cloudflare and Performance Measurement

Mirthuniapparel.com uses Cloudflare for website security, network delivery, performance and related infrastructure services.

We also use Cloudflare Real User Measurement (RUM) functionality where configured to understand website and network performance.

Cloudflare may process technical information such as IP addresses, request information, browser or device characteristics, network information, security signals and performance measurements where necessary to provide its services.

Certain Cloudflare processing is required for website security and delivery and should be distinguished from optional analytics processing.

12. BunnyCDN

We use BunnyCDN as part of our website content-delivery infrastructure.

Content-delivery services may process technical request information as necessary to deliver website resources, maintain reliability and improve performance.

Use of content-delivery infrastructure does not necessarily mean that persistent tracking cookies are placed on every visitor’s device.

13. Hosting and WordPress

Mirthuniapparel.com is built using WordPress and hosted using infrastructure provided by Hostinger.

Technical information may be processed where necessary for:

website operation;
hosting;
security;
backups;
troubleshooting;
server logging;
performance; and
service delivery.

We also use appropriate WordPress website-management and security tools to help operate and protect the website.

14. Cookies and Consent Management

Mirthuniapparel.com may use cookies, local storage and similar technologies for purposes including:

essential website functionality;
security;
consent management;
analytics;
website performance; and
remembering visitor preferences.

We use Complianz as our cookie and consent-management solution.

Where applicable, visitors will be provided with controls for accepting, rejecting or managing non-essential cookies and related technologies.

Further information will be available in our Cookie Policy.

15. Social Media and External Platforms

Mirthuni Apparel provides links to relevant social-media and external platforms, which may include Facebook, Pinterest, Google-related business services, LinkedIn, Instagram and other relevant services.

A normal outbound social-media icon or link does not by itself mean that Mirthuni Apparel operates an advertising pixel from that platform on mirthuniapparel.com.

At the date of this Privacy Policy, mirthuniapparel.com does not use a Meta/Facebook Pixel.

When a visitor follows a link to an independent external platform, that provider’s own privacy and data-processing practices apply.

16. No Online Payments Through Mirthuniapparel.com

Mirthuniapparel.com currently operates primarily as an informational and B2B enquiry website.

We do not currently process online payments directly through mirthuniapparel.com.

Commercial arrangements resulting from enquiries—including sampling, quotations, orders, shipping and payments—are handled separately according to the terms applicable to the particular business transaction.

Other websites managed or maintained by Mirthuni Apparel Sourcing Service may have different functionality, including e-commerce functionality. Their applicable privacy and commercial policies should therefore be consulted separately.

17. Legal Bases for Processing

Where the General Data Protection Regulation (GDPR), UK GDPR or similar privacy legislation applies, we may rely on one or more appropriate legal bases.

Consent

Where you have given consent for particular processing, including certain cookies or analytics technologies where consent is required.

Pre-contractual Steps and Contractual Processing

Where processing is necessary to respond to a commercial request, evaluate a proposed project or manage an existing business relationship.

Legitimate Interests

Where processing is reasonably necessary for purposes such as website security, responding to legitimate business communications, maintaining business records, improving our services or protecting legitimate business interests, provided applicable individual rights do not override those interests.

Legal Obligations

Where processing or retention is necessary to comply with applicable law, regulation or legally binding requirements.

The appropriate legal basis depends on the particular processing activity and applicable jurisdiction.

18. International Data Processing and Transfers

Mirthuni Apparel is based in India and serves international visitors and customers.

Some website and technology providers operate internationally. Personal or technical information may therefore be processed in or transferred to countries outside the visitor’s country of residence.

Where applicable data-protection law requires safeguards for international transfers, we seek to rely on appropriate contractual, organizational or other legally recognized safeguards applicable to the relevant service provider or processing activity.

19. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for applicable operational, contractual, accounting, legal, dispute-resolution and record-keeping requirements.

Retention periods may vary depending on whether information concerns:

a preliminary enquiry;
an inactive enquiry;
an active sourcing or development project;
an existing customer or supplier relationship;
a commercial transaction;
legal or accounting records; or
a dispute or legal requirement.

Our normal 48-hour enquiry response target is not a data-retention period.

20. Data Security

We use reasonable technical and organizational measures intended to protect website and business information.

Our website infrastructure incorporates hosting, network-security, content-delivery and WordPress security measures.

However, no internet transmission, website or electronic storage system can be guaranteed to be completely secure.

Visitors should therefore avoid transmitting unnecessary sensitive information and should use appropriate care when sending confidential commercial information electronically.

21. Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information.

These may include the right to:

request access to personal information held about you;
request correction of inaccurate information;
request deletion where applicable;
request restriction of processing;
object to certain processing;
withdraw consent where processing relies on consent;
request portability of certain information where applicable; and
lodge a complaint with an appropriate data-protection or supervisory authority.

Not every right applies in every situation. Legal, contractual or legitimate business requirements may permit or require us to retain particular information.

Privacy requests may be submitted to:

enquiry@mirthuniapparel.com

We may request reasonable information to verify the identity of a person making a privacy request.

22. European Economic Area Visitors

Visitors located in the European Economic Area may have rights under the GDPR.

Where GDPR applies, Mirthuni Apparel seeks to process relevant personal information according to applicable data-protection principles and to provide appropriate consent controls where consent is required.

Additional information will be available through our GDPR and Data Protection page.

23. United Kingdom Visitors

Where UK GDPR and related UK privacy requirements apply, UK visitors may exercise applicable rights concerning their personal information.

Applicable cookie and similar-technology requirements will also be addressed through our consent-management system and Cookie Policy.

24. Automated Translation

Mirthuniapparel.com may use automated or machine-assisted translation functionality to make website information accessible to international visitors.

Automated translations may contain:

translation errors;
omissions;
differences in terminology;
grammatical inaccuracies;
formatting differences; or
unintended changes in meaning.

Translated content is provided primarily for convenience and accessibility.

The original English-language version of Mirthuniapparel.com is the authoritative version unless Mirthuni Apparel expressly states otherwise.

Where translated information differs from the English version, the English version should be relied upon.

Visitors and buyers should obtain direct written confirmation from Mirthuni Apparel before relying on translated information concerning important commercial or technical matters, including product specifications, measurements, fabric composition, GSM, minimum order quantities, pricing, certifications, shipping terms, production requirements or contractual matters.

25. Artificial Intelligence and AI-Assisted Content

Mirthuni Apparel may use artificial intelligence tools to assist with activities including drafting, editing, translation, summarisation, research organization, content preparation and creation of certain illustrative website images.

Use of AI-assisted tools does not remove our obligations concerning the appropriate handling of personal information.

Visitors should not submit unnecessary confidential, sensitive or personal information for AI processing.

Additional information concerning our use of AI-generated and AI-assisted website material will be provided in our AI Content and Media Disclosure.

26. Children’s Privacy

Mirthuniapparel.com is principally a business-to-business apparel manufacturing and sourcing-support website.

The website is not intended to collect personal information from children.

If we become aware that personal information relating to a child has been submitted inappropriately, we will take reasonable steps to address the matter in accordance with applicable requirements.

27. Third-Party Websites

Our website may contain links to websites or services that are independently operated by third parties.

Mirthuni Apparel is not responsible for the privacy, security or content practices of independent third-party websites.

This should be distinguished from the interconnected websites identified in Section 2 that are managed or maintained by Mirthuni Apparel Sourcing Service.

Visitors should review the applicable privacy information before providing personal information to an independent third-party service.

28. Changes to Technologies and Tracking

Our website technology may change over time.

At the date of this Privacy Policy, mirthuniapparel.com does not use Meta/Facebook Pixel, Google Ads conversion tracking or Google Tag Manager.

If we introduce advertising pixels, additional analytics systems or other technologies in the future, we will review this Privacy Policy, our Cookie Policy and applicable consent mechanisms and update them where appropriate.

29. Changes to This Privacy Policy

We may update this Privacy Policy when our website, business practices, technologies, legal requirements or data-processing activities change.

The Last updated date at the beginning of this page will be revised when material changes are published.

30. Contact Us

For privacy questions, requests or concerns concerning personal information processed through mirthuniapparel.com, contact: