--- title: "Cookie policy" url: https://mirthuniapparel.com/cookie-policy/ date: 2026-10-07 modified: 2026-10-07 lang: en author: "Raghuraman Shantharam" description: "Cookie Policy Last updated: 7 October 2026Mirthuni Apparel Sourcing Service (\"Mirthuni Apparel\", \"we\", \"us\" or \"our\") uses cookies and similar technologies on mirthuniapparel.com to operate and secure the website, understand..." word_count: 1517 --- # Cookie policy # Cookie Policy **Last updated: 7 October 2026** Mirthuni Apparel Sourcing Service ("Mirthuni Apparel", "we", "us" or "our") uses cookies and similar technologies on **mirthuniapparel.com** to operate and secure the website, understand website usage, measure performance and improve the experience of visitors and prospective buyers. This Cookie Policy explains what cookies and similar technologies are, why we use them, the types of technologies that may operate on our website, and the choices available to visitors. This Cookie Policy should be read together with our **Privacy Policy**, which provides further information about how we collect, use, process, store and protect personal information. ## 1. What Are Cookies? Cookies are small text files or pieces of data that may be stored on or accessed through a visitor's browser or device when a website is used. Cookies can perform different functions. They may help a website operate correctly, maintain security, remember preferences, understand how visitors use pages, measure website performance or support other website functionality. Cookies may be: **First-party cookies** — set or controlled through the website being visited. **Third-party cookies** — set or controlled by an external service used by the website. Some website technologies may use browser storage, identifiers, scripts, pixels or similar mechanisms rather than conventional cookies. References to "cookies" in this policy should therefore be understood to include comparable technologies where appropriate. ## 2. Why We Use Cookies and Similar Technologies Mirthuni Apparel may use cookies and similar technologies for purposes including: - operating and maintaining website functionality;- maintaining website and form security;- preventing spam, automated submissions and abuse;- remembering certain website or visitor preferences;- understanding how visitors navigate and interact with the website;- measuring website traffic and performance;- identifying technical or usability issues;- improving website content and user experience; and- supporting enquiry and communication functionality.Mirthuni Apparel does **not currently process online payments through mirthuniapparel.com**. ## 3. Categories of Cookies and Similar Technologies ### 3.1 Strictly Necessary Cookies and Technologies These technologies support functions that may be necessary for the website to operate correctly or securely. They may be used for purposes such as: - website and server security;- fraud, spam and abuse prevention;- network and content-delivery functions;- maintaining website sessions;- processing website forms;- remembering essential technical settings; and- maintaining website availability and reliability.Where a technology is strictly necessary to provide a website function requested by the visitor or to maintain essential website operation or security, it may operate without optional consent where permitted by applicable law. ### 3.2 Analytics and Performance Technologies We use analytics and performance technologies to understand how visitors use the website and how the website performs. Information generated through these technologies may include: - pages viewed;- approximate geographic information;- device and browser information;- referral or traffic-source information;- navigation and interaction information;- website performance information; and- technical information relating to a website visit.These technologies help us identify useful content, understand website usage and improve website performance and usability. ### 3.3 Functional and Preference Technologies Certain website functions may store information required to provide or remember visitor preferences. These may include language or translation preferences, interface settings or other website functionality selected or used by a visitor. Disabling these technologies may affect the operation of certain optional website features. ## 4. Google Analytics Mirthuni Apparel uses **Google Analytics** to understand website traffic and visitor interaction with mirthuniapparel.com. Google Analytics may process information such as: - pages visited;- visit duration and interaction information;- device and browser characteristics;- approximate geographic information;- referring websites or traffic sources; and- other technical and usage information.We use this information primarily to understand website performance and improve website content and visitor experience. Google may process information collected through Google Analytics in accordance with its own privacy practices and applicable terms. ## 5. Microsoft Clarity Mirthuni Apparel uses **Microsoft Clarity** to help understand how visitors interact with the website. Clarity may provide information relating to website interaction and behaviour, including: - clicks;- scrolling;- page navigation;- device and browser characteristics; and- related technical and interaction information.We use this information to identify usability issues and improve the design, functionality and performance of the website. Information processed through Microsoft Clarity is also subject to Microsoft's applicable privacy practices. ## 6. Cloudflare Technologies Mirthuni Apparel uses **Cloudflare** for website infrastructure, security, content delivery and performance-related functions. Cloudflare may process technical information necessary to provide these services, including IP addresses, browser or device information, request information, security signals and other technical data. The website also uses **Cloudflare Real User Monitoring (RUM)** or related performance technologies to help measure actual website performance experienced by visitors. Certain Cloudflare technologies may be essential for website security, reliability or network operation. ## 7. Google reCAPTCHA Website forms may use **Google reCAPTCHA** to help protect Mirthuni Apparel from spam, automated submissions and abusive activity. reCAPTCHA may process technical, device and interaction information in order to assess whether website activity is likely to originate from a legitimate visitor rather than an automated system. Information processed through reCAPTCHA is subject to Google's applicable privacy practices and terms. ## 8. Hosting and Content Delivery Infrastructure Mirthuni Apparel uses third-party infrastructure providers to host, secure, optimise and deliver website content. These currently include services provided by: **Hostinger** — website hosting and related infrastructure. **Cloudflare** — security, network, performance and content-delivery services. **BunnyCDN** — content-delivery and performance services. These providers may process technical request information required to deliver, secure or optimise website content. The use of an infrastructure provider does not necessarily mean that the provider places a cookie on every visitor's device. ## 9. Translation and Website Preference Functionality Mirthuni Apparel may provide automated or machine-assisted website translation functionality. Translation or language functionality may use browser storage, cookies or comparable technologies to remember a visitor's language selection or provide the requested translated experience. Automated translations may contain errors, omissions or differences in terminology. The original English-language content is the authoritative version unless expressly stated otherwise. Visitors and buyers should obtain direct written confirmation from Mirthuni Apparel before relying on translated information for material commercial matters such as product specifications, measurements, fabric composition, pricing, MOQ, certifications, shipping terms or contractual requirements. ## 10. Social Media and External Links Mirthuniapparel.com may contain icons or links directing visitors to Mirthuni Apparel profiles or pages on external platforms, including social media and other online services. A normal outbound link does not necessarily cause the destination platform to place cookies through mirthuniapparel.com. However, when a visitor follows an external link, the destination website or platform may use its own cookies, tracking technologies or data-processing practices. Those activities are governed by the privacy and cookie practices of the relevant external provider. ## 11. Cookie Consent and Visitor Choices Where required by applicable law, visitors should be provided with appropriate choices regarding non-essential cookies and similar technologies. Visitors may also control cookies through their web-browser settings. Depending on the browser, visitors may be able to: - view stored cookies;- delete individual cookies;- delete all stored cookies;- block cookies from particular websites;- restrict third-party cookies; or- configure how cookies are handled.Blocking or deleting certain cookies may affect website functionality, stored preferences or the visitor experience. Where a cookie-consent mechanism is made available on the website, visitors may use that mechanism to manage the choices offered through it. ## 12. Do We Use Advertising Cookies? Mirthuni Apparel does **not currently use Meta/Facebook Pixel or Google Ads conversion tracking on mirthuniapparel.com**. Accordingly, this Cookie Policy does not currently describe those technologies as active advertising or conversion-tracking technologies on this website. If advertising or marketing technologies are introduced in the future, this Cookie Policy and the applicable consent configuration should be updated accordingly. ## 13. Third-Party Services Certain website functionality depends on services supplied by third-party providers. Relevant providers currently include: - Google;- Microsoft;- Cloudflare;- Hostinger; and- BunnyCDN.These providers may operate their technologies and process information under their own terms, privacy policies and data-protection obligations. Mirthuni Apparel does not control every cookie, identifier, retention period or technical processing operation implemented independently by a third-party provider. ## 14. Cookie Duration Cookies may generally be classified as: **Session cookies** — normally retained for the duration of a browser session or for a relatively short operational period. **Persistent cookies** — may remain on a visitor's device for a specified period or until they are deleted. The actual duration depends on the purpose of the cookie, website configuration and the provider responsible for the relevant technology. Third-party providers may change cookie names, purposes or retention periods as their services evolve. For this reason, the technologies detected by the website's consent-management system or the visitor's browser should be treated as the most current technical indication of cookies operating at a particular time. ## 15. International Data Processing Some service providers used by Mirthuni Apparel may process information on infrastructure located outside the visitor's country. Where cookie-related information constitutes personal information and is transferred internationally, applicable data-protection requirements and safeguards may apply. Further information about international processing and data-protection practices is provided in our **Privacy Policy**. ## 16. Other Websites Managed or Maintained by Mirthuni Apparel Mirthuni Apparel Sourcing Service also manages or maintains other web properties associated with its apparel, sourcing, information or commercial activities, including: - **massindia.in**- **tshirt.massindia.in**- **shop.massindia.in**- **fashionapparel.clothing**- **Mijoosh**Those websites may use different functionality, forms, analytics technologies, cookies or e-commerce systems. **This Cookie Policy primarily applies to mirthuniapparel.com.** Visitors using another website should refer to the privacy, cookie or consent information provided on that particular website. ## 17. Changes to This Cookie Policy Mirthuni Apparel may update this Cookie Policy when: - website technologies change;- analytics or infrastructure providers change;- new website functionality is introduced;- cookie or consent practices change; or- applicable legal or regulatory requirements change.The **"Last updated"** date at the beginning of this policy identifies the most recent revision. Material changes may also be communicated through the website where appropriate. ## 18. Contact Information Questions concerning this Cookie Policy or Mirthuni Apparel's use of cookies and similar technologies may be directed to: **Mirthuni Apparel Sourcing Service** 41/121, Sixth Street Amarjothi AS Nagar Kangeyam Road Tiruppur – 641604 Tamil Nadu, India **Email:** [enquiry@mirthuniapparel.com](mailto:enquiry@mirthuniapparel.com) **WhatsApp:** +91 9940675791 **Website:** mirthuniapparel.com WhatsApp is provided for communication purposes. Privacy or data-protection requests should preferably be submitted by email so that they can be appropriately recorded and handled.